ESTAAD 2025
CONFERENCE AGENDA
The region’s most dynamic sports and entertainment event returns with a powerhouse agenda—featuring global icons, GIGA project leaders, and the minds behind the world’s biggest events. Unlock exclusive insights, bold ideas, and unmatched networking at ESTAAD.
Opening address by Hanane Spiers, Acclaimed Host
How to transform spaces into places that bridge imagination with potential, birthing new inventions and meaningful conversations. How to create events site that embrace excitement-returning it multiplied to their communities.
Discover how King Abdullah Garden is shaping Riyadh’s future as a sustainable, world-class urban oasis. Riyadh Amana shares the vision of transforming green spaces into hubs of culture, wellness, and community life.
How cities are turning the energy of sport into lasting global relevance while deepening local cultural value.
Moderated by Helle Søholt, CEO, Gehl
Visionary architects explore how stadium design shapes national identity, elevates fan experiences, and delivers lasting legacies.
Discover how technology and data are transforming stadium operations, providing deeper insights into fan behaviour, and maximising ROI for teams and sponsors.
Exploring the innovations transforming how fans connect and athletes perform, from immersive digital layers to cutting-edge data applications.
From genetic research to global ESG standards, discover how science and sustainability are driving measurable advances in athlete health, venue design, and the delivery of world-class mega-events.
Join elite footballers as they discuss their journeys after the game, exploring athlete activism, brand building, life after sport, and how they are using their platforms to leave a lasting impact.
- From Pitch to Bench: The Transition from Player to Coach
- Mindset and Method: Building a Coaching Philosophy
- Building a Legacy: Impact at Como 1907 and Beyond
