UNDER THE PATRONAGE OF
A NEW ERA OF
SPORTS & ENTERTAINMENT
CO-LOCATED WITH CITYSCAPE GLOBAL
16-19 NOVEMBER 2026
RIYADH EXHIBITION & CONVENTION CENTER (MALHAM), SAUDI ARABIA
FOUNDATION PARTNERS 2025
Unlock Business Opportunities in
Saudi Arabia's Ambitious Sports
& Entertainment Market
Saudi Arabia is rapidly becoming a global hub for sports and entertainment, hosting the world's greatest events, such as the 2027 Asian Games , Expo 2030, and FIFA World Cup 2034.
Born from the momentum of Cityscape Global, the world’s largest real estate show, ESTAAD is Saudi Arabia’s first dedicated platform uniting the full ecosystem behind stadiums and mega events.
US$ 86B
SPORTS AND ENTERTAINMENT MARKET VALUE
US$ 2.7B
STADIUM CONSTRUCTION AND EXPANSION PROGRAMME VALUE
US$ 240B
WORLD CUP 2034 INVESTMENT VALUE
US$ 94.5B
PROJECTED ECONOMIC IMPACT FROM RIYADH EXPO 2030
2025 AGENDA: WHERE GAME MEETS LEGACY
Day 1: Saudi Arabia Welcomes the World
Laying the groundwork for Expo 2030 & World Cup 2034
Day 2: The Pitch, the Players & the Fans
Experiences that make venues legendary
Day 3: Design & Delivery
Stadiums & arenas built for legacy
Day 4: Esports – The Digital Arena
Gaming cities transforming how we play and watch
COMPANIES EXHIBITING AT ESTAAD
SPORTS & ENTERTAINMENT TECHNOLOGY PROVIDERS
SPORTS VENUE & INFASTRUCTURE OPERATORS
TICKETING & HOSPITALITY SERVICES
SECURITY, FIRE & SAFETY SOLUTIONS
SPORTS FACILITIES & EQUIPMENT
FAN ENGAGEMENT & MARKETING
VIP & PREMIUM EVENT EXPERIENCES
SPORTS SURFACES & TURF
VENUE ACCESSIBILITY SOLUTIONS
THEME PARK & ATTRACTION DEVELOPERS
SUSTAINABILITY SOLUTIONS
SPORTS MEDICINE & REHABILITATION
WHO SHOULD ATTEND
GOVERNMENT OFFICIALS & HOST NATIONS
SPORTS AND ESPORTS FEDERATIONS, CLUBS, & LEAGUES
SPORTS ASSOCIATIONS & FAN CLUBS
DEVELOPERS & CONTRACTORS
ARCHITECTS & CITY PLANNERS
WORLD LEADING STADIUMS
TECH & FAN ENGAGEMENT INNOVATORS
SUSTAINABILITY LEADERS
ACCESSIBILITY ADVOCATES
FOOTBALLERS, ATHELETES & OLYMPIANS
ESPORT CLUBS & GAMING COMMUNITY
VENUE OWNERS & OPERATORS
TESTIMONIALS FROM INDUSTRY LEADERS
2025 PARTNERS
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