EXPLORE THE VISION
BEHIND SAUDI'S
$2.7B STADIUM
BOOM AT ESTAAD
Meet the ministries, developers, architects and federations who are bringing these projects to life.
WHY YOU SHOULDN'T MISS ESTAAD
Don’t miss your opportunity to explore Saudi Arabia’s most ambitious GIGA projects and connect with leading developers, ministries, and decision-makers shaping the country’s sports and entertainment markets.
Gain insights from 100+ global speakers behind the strategy, design, and delivery of the world’s largest events from World Cups and Olympics to World Expos. ESTAAD is where these projects come to life.
WHO YOU’LL GET TO MEET?
ESTAAD CONFERENCE
Across four dynamic days, ESTAAD will host the region’s most ambitious conversations on sport, entertainment, and mega events. Dive into Strategy & Upcoming Developments , where sessions will showcase Saudi Arabia’s ongoing transformation for the World Cup 2034 , athlete resilience, and the rise of extreme sports and next-gen venues.
Explore Federations & Fan Engagement with panels on Stadiums as legacy hubs, sports governance, and the latest I tech-powered fan experiences.
Under Design & Technology , discover how host cities are master planned, how AI and IoT are shaping sports infrastructure, and what makes a venue sustainable and immersive.
Lastly, experience the booming world of eSports , from gaming and tech trends to fan and brand strategy.
2025 SPEAKERS
PLAN YOUR VISIT
Join us in the vibrant city of Riyadh for ESTAAD 2026. Get ready to experience an event
that pushes the boundaries of what’s possible in sports and entertainment.