A NEW ERA OF
SPORTS & ENTERTAINMENT

CO-LOCATED WITH CITYSCAPE GLOBAL
17-20 NOVEMBER 2025 
RIYADH EXHIBITION & CONVENTION CENTER (MALHAM), SAUDI ARABIA
 
PRE-REGISTER NOW DOWNLOAD THE EVENT BROCHURE

Unlock Business Opportunities in 
Saudi Arabia's Ambitious Sports 
& Entertainment Market  

Saudi Arabia is rapidly becoming a global hub for sports and entertainment, hosting the world's greatest events, such as the 2027 Asian Games , Expo 2030, and FIFA World Cup 2034.

Born from the momentum of Cityscape Global, the world’s largest real estate show, ESTAAD is Saudi Arabia’s first dedicated platform uniting the full ecosystem behind stadiums and mega events.

US$64B
SPORTS AND ENTERTAINMENT MARKET VALUE
US$2.7B
STADIUM CONSTRUCTION AND EXPANSION PROGRAMME VALUE
$240B
WORLD CUP 2034 INVESTMENT VALUE
$94.5B
PROJECTED ECONOMIC IMPACT FROM RIYADH EXPO 2030

TOP 2024 MOMENTS

icons
Meet and Greet with Global Icons

Didier Drogba and Anthony Joshua OBE thrilled fans with photos, Q&A sessions, and once-in-a-lifetime memories. What’s next? Stay tuned.

content
Dynamic Content, Powerful Insights

30+ hours of content featuring 90+ speakers, from the Ministry of Sport to FIFA and the Saudi Olympic and Paralympic Committee.

players
Power Players Redefined the Game

Star athletes, giga project leaders and the architects of tomorrow’s stadiums shared a vision for transforming sports into unforgettable experiences.

2025 FEATURED SPEAKERS

Alireza Haghighi
Alireza Haghighi
Founding Director & Chief Executive, International Center for Genetic Disease, Harvard University
Kely Nascimento
Kely Nascimento
Sports Diplomacy, Chief Impact & Legacy Officer, Hadaf Global
Mark Fenwick
Mark Fenwick
Partner, Fenwick Iribarren Architects; Member, UEFA Committee
Maxwell Andrews
Maxwell Andrews
Board Member & Committee Chairman, American Chamber of Commerce, Saudi Arabia
H.E. Margarete Schramboeck
H․E. Dr. Margarete Schramboeck
Former Austrian Minister of Economy & Digital Affairs
Olga García
Olga García
Footballer that Led Spain to their First Women’s World Cup Title
Bettina Kuperman
Bettina Kuperman
Global Sports Executive Leading Major Event Bids & Securing Multi-Million-Euro Deals; CEO, Saga Sports Group
Isabel Pérez Espinosa
Isabel Pérez Espinosa
Secretary General, Union of Sports Federations of Catalonia
Tania Braga
Tania Braga
Former Head of Olympic Games Impact, International Olympic Committee
Majken Gilmartin
Majken Gilmartin
Award-Winning Women's Sports Strategist; CEO, Saga Sports Group
Mitchell Silver
Mitchell Silver
Former New York City Parks Commissionerer
H.E. Margarete Schramboeck
H.E. Margarete Schramboeck
Former Austrian Minister of Economy & Digital Affairs, Board Member & Advisor, Aramco Digital
Semra Hunter
Semra Hunter
Acclaimed Sports Broadcast Journalist
Harald Fux
Harald Fux
Award-Winning Architect of Raiffeisen-Arena
VIEW ALL SPEAKERS 

2025 AGENDA: WHERE GAME MEETS LEGACY

Day 1: Saudi Arabia Welcomes the World
Laying the groundwork for Expo 2030 & World Cup 2034
Day 2: The Pitch, the Players & the Fans
Experiences that make venues legendary
Day 3: Design & Delivery
Stadiums & arenas built for legacy
Day 4: Esports – The Digital Arena
Gaming cities transforming how we play and watch

COMPANIES EXHIBITING AT ESTAAD

sports and entertianment tech
SPORTS & ENTERTAINMENT TECHNOLOGY PROVIDERS
sports venue and infastrcuture providers
SPORTS VENUE & INFASTRUCTURE OPERATORS
ticketing
TICKETING & HOSPITALITY SERVICES
security
SECURITY, FIRE & SAFETY SOLUTIONS
sports
SPORTS FACILITIES & EQUIPMENT
fan
FAN ENGAGEMENT & MARKETING
vip-and-premium-event
VIP & PREMIUM EVENT EXPERIENCES
sports-surfaces
SPORTS SURFACES & TURF
venue-access
VENUE ACCESSIBILITY SOLUTIONS
theme park and attraction developers
THEME PARK & ATTRACTION DEVELOPERS
sustainability
SUSTAINABILITY SOLUTIONS
sports
SPORTS MEDICINE & REHABILITATION

WHO SHOULD ATTEND

host-nations
GOVERNMENT OFFICIALS & HOST NATIONS
sports-clubs
SPORTS AND ESPORTS FEDERATIONS, CLUBS, & LEAGUES
fan-clubs
SPORTS ASSOCIATIONS & FAN CLUBS
developers
DEVELOPERS & CONTRACTORS
architects
ARCHITECTS & CITY PLANNERS
stadiums
WORLD LEADING STADIUMS
fan-engagement
TECH & FAN ENGAGEMENT INNOVATORS
sustainable
SUSTAINABILITY LEADERS
accessability
ACCESSIBILITY ADVOCATES
olympians
FOOTBALLERS, ATHELETES & OLYMPIANS
esports-and-gaming
ESPORT CLUBS & GAMING COMMUNITY
venue-owners
VENUE OWNERS & OPERATORS

PHOTO GALLERY HIGHLIGHTS FROM THE STAGE

TESTIMONIALS FROM INDUSTRY LEADERS

Reyna Marley Flores
Head of Operations & Venue Readiness, Paris 2024 Olympic & Paralympic Games
reyna-marley-flores

“Very well curated content. I participated in quite a few events but found this particular event the most enjoyable, due to relevant topics and fantastic speakers”.

Leon Taylor
Olympic Silver Medallist
leon-taylor

"It was an incredibly enjoyable event and a true privilege to attend. Visiting Saudi Arabia for the first time, I came with curiosity, and I was thoroughly impressed. The event's production quality, atmosphere, and overall experience were truly outstanding."

Marwan Albazie
Deputy CEO - Islamic Solidarity Games, Saudi Olympic & Paralympic Committee
marwan-albazie

“The experience was great from start to finish, with outstanding and informative program”.

DIDIER DROGBA
Chelsea Football Legend & Two-Time African Footballer of the Year
drogba

"I am very happy to be here to contribute because I think we are experiencing history, and it is very important to be part of it."

Anthony Joshua OBE
Legendary Boxer & 2x World Heavyweight Champion
anthony-joshua

“You don't always have to be the world's best; you just have to find something that you enjoy doing. As long as you do that, you're going to do your best.”

2024 PARTNERS

Sponsors & Partners List

POWERED BY

SPORTS PARTNERS

Foundation PARTNERS

DESTINATION PARTNER

DIGITAL ENABLER

STRATEGIC PARTNER

GIVEAWAY PARTNER

Host City Sponsor