A NEW ERA OF
SPORTS & ENTERTAINMENT

CO-LOCATED WITH CITYSCAPE GLOBAL
17-20 NOVEMBER 2025 
RIYADH EXHIBITION & CONVENTION CENTER (MALHAM), SAUDI ARABIA
 
PRE-REGISTER NOW DOWNLOAD THE EVENT BROCHURE

Unlock Business Opportunities in 
Saudi Arabia's Ambitious Sports 
& Entertainment Market  

Saudi Arabia is rapidly becoming a global hub for sports and entertainment, hosting the world's greatest events, such as the 2027 Asian Games , Expo 2030, and FIFA World Cup 2034.

Born from the momentum of Cityscape Global, the world’s largest real estate show, ESTAAD is Saudi Arabia’s first dedicated platform uniting the full ecosystem behind stadiums and mega events.

US$64B
SPORTS AND ENTERTAINMENT MARKET VALUE
US$2.7B
STADIUM CONSTRUCTION AND EXPANSION PROGRAMME VALUE
40M
VISITORS EXPECTED AT RIYADH EXPO 2030
15
STADIUMS ACROSS 5 CITIES: RIYADH, JEDDAH, AL KHOBAR, ABHA, AND NEOM

TOP 2024 MOMENTS

projects
Meet and Greet with Global Icons

Didier Drogba and Anthony Joshua OBE thrilled fans with photos, Q&A sessions, and once-in-a-lifetime memories. What’s next? Stay tuned.

connections
Dynamic Content, Powerful Insights

30+ hours of content featuring 90+ speakers, from the Ministry of Sport to FIFA and the Saudi Olympic and Paralympic Committee.

leaders
Power Players Redefined the Game

Star athletes, giga project leaders and the architects of tomorrow’s stadiums shared a vision for transforming sports into unforgettable experiences.

COMPANIES EXHIBITING AT ESTAAD

sports and entertianment tech
SPORTS & ENTERTAINMENT TECHNOLOGY PROVIDERS
sports venue and infastrcuture providers
SPORTS VENUE & INFASTRUCTURE OPERATORS
sports medicine and rehabilitation
SPORTS MEDICINE & REHABILITATION
theme park and attraction developers
THEME PARK & ATTRACTION DEVELOPERS
sports-facililities
SPORTS FACILITIES & EQUIPMENT
ticketing and hospitality companies
TICKETING & HOSPITALITY SERVICES
safety and security companies
SECURITY, FIRE & SAFETY SOLUTIONS
fan-engagement
FAN ENGAGEMENT & MARKETING
vip-and-premium-event
VIP & PREMIUM EVENT EXPERIENCES
sports-surfaces
SPORTS SURFACES & TURF
venue-access
VENUE ACCESSIBILITY SOLUTIONS
sustainability
SUSTAINABILITY SOLUTIONS

PHOTO GALLERY HIGHLIGHTS FROM THE STAGE

2024 FEATURED SPEAKERS

Anthony Joshua OBE
Legendary Boxer
2x World Heavyweight Champion
Didier Drogba
Chelsea Football Legend
2x African Footballer of the Year
Adwa AlArifi
Assistant Minister for Sporting Affairs
Ministry of Sport, Kingdom of Saudi Arabia
Gilberto Silva
World Cup & Premier League Champion
Arsenal Legend
Louis Saha
Striker
Legendary Manchester United Football Club
Jessica Smith OAM
Award-winning Paralympian
Disability & Accessibility Consultant
Jens Lehmann
Legendary Arsenal Goalkeeper
Part of Arsenal's "Invincibles” Unbeaten Title-Winning Season
Isabel Pérez Espinosa
Secretary General
Union of Sports Federations of Catalonia
Emile Heskey
Football Legend
Liverpool & England Football Team
Amy Gillingham
UAE’s First Female Football Commentator
Saudi Pro League
John Obi Mikel
Former Chelsea Footballer
Premier League & Champions League Winner
Sol Campbell
Legendary English Defender
Premier League & FA Cup Winner
Emma Igelstrom OLY
5x World Champion
7x World Record Breaker in Swimming
Colin Smith
Former COO of World Cup; Director General
International Skating Union

2025 AGENDA: WHERE GAME MEETS LEGACY

17 Nov
Saudi Development in Sports and Mega Events
FIFA World Cup 2034: Future-Ready Stadiums
Saudi Federations Shaping the Game
Coaching Talent to Glory
18 Nov
The Stadium, The Players and The Tech
FIFA Legacy Continues: From Qatar to Euro 2024
Innovation in Global Sports Venues
Empowering Athletes and Fans with Cutting-Edge Technology
19 Nov
The Future of Stadium Design
Global Inspirations from Iconic Events
Fan-Centric Design and Innovation
Sustainability in Stadiums
20 Nov
What’s Next for eSports?
Investing in eSports and Gaming Facilities
Digital Entertainment Landscape
Global Gaming Powerhouses

WHO SHOULD ATTEND

host-nations
GOVERNMENT OFFICIALS & HOST NATIONS
sports-clubs
SPORTS AND ESPORTS FEDERATIONS, CLUBS, & LEAGUES
fan-clubs
SPORTS ASSOCIATIONS & FAN CLUBS
developers
DEVELOPERS & CONTRACTORS
architects
ARCHITECTS & CITY PLANNERS
stadiums
WORLD LEADING STADIUMS
fan-engagement
TECH & FAN ENGAGEMENT INNOVATORS
sustainable
SUSTAINABILITY LEADERS
accessability
ACCESSIBILITY ADVOCATES
olympians
FOOTBALLERS, ATHELETES & OLYMPIANS
esports-and-gaming
ESPORT CLUBS & GAMING COMMUNITY
venue-owners
VENUE OWNERS & OPERATORS

TESTIMONIALS FROM INDUSTRY LEADERS

Reyna Marley Flores
Head of Operations & Venue Readiness, Paris 2024 Olympic & Paralympic Games
reyna-marley-flores

“Very well curated content. I participated in quite a few events but found this particular event the most enjoyable, due to relevant topics and fantastic speakers”.

Leon Taylor
Olympic Silver Medallist
leon-taylor

"It was an incredibly enjoyable event and a true privilege to attend. Visiting Saudi Arabia for the first time, I came with curiosity, and I was thoroughly impressed. The event's production quality, atmosphere, and overall experience were truly outstanding."

Marwan Albazie
Deputy CEO - Islamic Solidarity Games, Saudi Olympic & Paralympic Committee
marwan-albazie

“The experience was great from start to finish, with outstanding and informative program”.

DIDIER DROGBA
Chelsea Football Legend & Two-Time African Footballer of the Year
drogba

"I am very happy to be here to contribute because I think we are experiencing history, and it is very important to be part of it."

Anthony Joshua OBE
Legendary Boxer & 2x World Heavyweight Champion
anthony-joshua

“You don't always have to be the world's best; you just have to find something that you enjoy doing. As long as you do that, you're going to do your best.”

2024 PARTNERS

Sponsors & Partners List

POWERED BY

SPORTS PARTNERS

Foundation PARTNERS

DESTINATION PARTNER

DIGITAL ENABLER

STRATEGIC PARTNER

GIVEAWAY PARTNER

Host City Sponsor