ESTAAD 2025
CONFERENCE AGENDA
The region’s most dynamic sports and entertainment event returns with a powerhouse agenda—featuring global icons, GIGA project leaders, and the minds behind the world’s biggest events. Unlock exclusive insights, bold ideas, and unmatched networking at ESTAAD.
Opening Address by Jessica Smith OAM, Award-winning Paralympian
How grassroots initiatives and national programmes are shaping healthier lifestyles, empowering youth, and opening new opportunities across Saudi Arabia.
Football is a universal language and so too should be the right to host its most celebrated tournament. This session discusses why hosting rights should transcend legacy and geography, and the global impact from opening the door to new hosts.
A powerful dialogue on the pursuit of excellence, exploring the lessons of discipline, strategy, and legacy that define true leadership on and off the field.
A holistic discussion bringing together leaders in development, architecture, and construction to explore how collaboration drives the successful design, build, and delivery of landmark projects.
Explore how Saudi Arabia is anchoring professional, amateur, and grassroots sports to boost participation, cultivate talent, and foster national unity. Delve into the strategies powering a more active, competitive, and connected society.
How can tech-enabled, multi-purpose venues become epicentres of connection and culture? What is the role of immersive design, adaptability, and location in shaping fan-centred destinations.
Explore how visionary leadership, smart club management, and bold investment are powering Saudi football’s next chapter.
Explore how the club is uniting its strong Saudi foundation with international coaching, global tournaments, and innovative content strategies to elevate quality and expand its fan reach.
A reflection on leadership, resilience, and navigating the evolving world of global football.
