ESTAAD 2025
CONFERENCE AGENDA

Opening Address by Hanane Spiers, Guiness World Book Records Adjudicator

How to transform spaces into places that bridge imagination with potential, birthing new inventions and meaningful conversations. How to create events site that embrace excitement-returning it multiplied to their communities.

Olympics, World Cups, and mega events don’t just bring crowds, they reshape entire cities. From infrastructure upgrades to economic booms and global recognition, this session show case studies of how host cities leveraged major events decades past their launch.

A behind-the-scenes look at how countries craft powerful narratives through pavilion architecture-blending national identity, innovation, and diplomacy into unforgettable visitor experiences.

Step inside the world’s most advanced venue. From its breathtaking Infinity Screen to next-level digital engagement and premium hospitality, discover how this $5 billion masterpiece sets standards for future stadiums.

From structural systems and compliance with FIFA specifications, to sustainability benchmarks, crowd modelling, and digital integration. A deep dive into the delivery mechanics behind the Kingdom’s most high-profile sports infrastructure projects.

Explore how digital twins, real-time IoT monitoring, and AI-driven insights are transforming how venues are designed, operated, and experienced.

Visionary architects explore how stadium design shapes national identity, elevates fan experiences, and delivers lasting legacies.

Explore how adventure and recreational sports are transforming destinations, promoting wellness, and creating inclusive communities.

Explore how cities and developers can build sports venues that drive long-term value through adaptability, digital integration, and community relevance.

Sustainability isn’t a slogan. It’s a system. Dive into how ESG frameworks are reshaping investment, operations, and design.

Global championship leaders share how capital, innovation, and sustainable strategies are transforming sports and entertainment into engines of growth and international influence.

From genetic research to global ESG standards, discover how science and sustainability are driving measurable advances in athlete health, venue design, and the delivery of world-class mega-events.

Join elite footballers as they discuss their journeys after the game, exploring athlete activism, brand building, life after sport, and how they are using their platforms to leave a lasting impact.