ESTAAD 2025
CONFERENCE AGENDA

Opening Address by Hanane Spiers, Guiness World Book Records Adjudicator

How to transform spaces into places that bridge imagination with potential, birthing new inventions and meaningful conversations. How to create events site that embrace excitement-returning it multiplied to their communities.

Olympics, World Cups, and mega events don’t just bring crowds, they reshape entire cities. From infrastructure upgrades to economic booms and global recognition, this session show case studies of how host cities leveraged major events decades past their launch.

A behind-the-scenes look at how countries craft powerful narratives through pavilion architecture-blending national identity, innovation, and diplomacy into unforgettable visitor experiences.

Uncover how Olympic cities transform through visionary design and innovation, creating iconic venues and sustainable urban legacies that inspire the world every time.

Step inside the world’s most advanced venue. From its breathtaking Infinity Screen to next-level digital engagement and premium hospitality, discover how this $5 billion masterpiece sets standards for future stadiums.

From structural systems and compliance with FIFA specifications, to sustainability benchmarks, crowd modelling, and digital integration. Deep dive into the delivery behind the Kingdom’s most high-profile sports infrastructure projects.

Visionary architects explore how stadium design shapes national identity, elevates fan experiences, and delivers lasting legacies.

Sustainability isn’t a slogan. It’s a system. Dive into how ESG frameworks are reshaping investment, operations, and design.