POWERING THE FUTURE OF
SPORTS & ENTERTAINMENT: INSIGHTS,
TRENDS & STRATEGIC VISION
From visionary insights to industry-shaping developments, stay ahead with content crafted to inspire and empower professionals driving the future of sports and entertainment.
ESTAAD BLOGS & INSIGHTS
As Saudi Arabia accelerates its Vision 2030 goals, the sports sector stands as a powerful vehicle for social, economic and cultural transformation. At a panel discussion held at the Stadiums and Mega Events Stage - now rebranded as ESTAAD - at Cityscape Global 2024, key figures in Saudi sport leadership shared insights into the strategic direction of sport development across the Kingdom, from infrastructure and grassroots growth to mentorship and mega events.
The future of stadiums isn’t just about bigger crowds or better seats–it’s about crafting entire ecosystems that merge culture, community, sustainability, and cutting-edge technology. At the Stadiums and Mega Events Stage (Now ESTAAD) at Cityscape Global 2024, the session “Game On: The Future of Stadiums” brought together leading voices in stadium design and urban planning to explore how tomorrow’s venues are being reimagined from the ground up–especially in the dynamic context of Saudi Arabia’s transformation.
From community rugby grounds to futuristic, multi-use mega-stadiums, sports venues are transforming on a global scale. At Cityscape Global 2025, leaders from across the sports ecosystem, from diverse geographies –including Europe, the USA, and the Middle East gathered to explore the innovations redefining stadium infrastructure, fan engagement, and sustainable growth.