Bettina Kuperman

Bettina Kuperman is an experienced sports industry leader with 20+ years of international work across Europe and emerging markets. She has led major event bids and global sports projects, including Olympic, UEFA Euro, and FIBA World Cup campaigns.

She has advised governments, federations, and senior leaders on using sport strategically to drive societal value. Known for bridging sport, business, and culture, she has secured multi-million-euro investments in markets around the world.

Today, Bettina leads Saga Sports Group – a fast-scaling company at the forefront of the women’s sports economy. Through commercial rights, data, and bold event formats, she’s creating new value and growth in one of sport’s most dynamic sectors.