EXPLORE THE VISION
BEHIND SAUDI'S
$2.7B STADIUM
BOOM AT ESTAAD

Meet the ministries, developers, architects and federations who are bringing these projects to life.

WHY YOU SHOULDN'T MISS ESTAAD

Don’t miss your opportunity to explore Saudi Arabia’s most ambitious GIGA projects and connect with leading developers, ministries, and decision-makers shaping the country’s sports and entertainment markets.

Gain insights from 100+ global speakers behind the strategy, design, and delivery of the world’s largest events from World Cups and Olympics to World Expos. ESTAAD is where these projects come to life.

WHO YOU’LL GET TO MEET?

GOVERNMENT OFFICIALS & HOST NATIONS

SPORTS FEDERATIONS, CLUBS & LEAGUES

DEVELOPERS & CONTRACTORS

ARCHITECTS & CITY PLANNERS

INVESTORS

TECH INNOVATORS

FOOTBALLERS, ATHELETES & OLYMPIANS

ESPORTS & GAMING COMMUNITY

ESTAAD CONFERENCE

Across four dynamic days, ESTAAD will host the region’s most ambitious conversations on sport, entertainment, and mega events. Dive into Strategy & Upcoming Developments , where sessions will showcase Saudi Arabia’s ongoing transformation for the World Cup 2034 , athlete resilience, and the rise of extreme sports and next-gen venues.

Explore Federations & Fan Engagement with panels on Stadiums as legacy hubs, sports governance, and the latest I tech-powered fan experiences.

Under Design & Technology , discover how host cities are master planned, how AI and IoT are shaping sports infrastructure, and what makes a venue sustainable and immersive.

Lastly, experience the booming world of eSports , from gaming and tech trends to fan and brand strategy.

2025 SPEAKERS

Alireza Haghighi

Founding Director & Chief Executive, International Center for Genetic Disease, Harvard University

Kely Nascimento

Sports Diplomacy, Chief Impact & Legacy Officer, Hadaf Global

Mark Fenwick

Partner, Fenwick Iribarren Architects; Member, UEFA Committee

Maxwell Andrews

Board Member & Committee Chairman, American Chamber of Commerce, Saudi Arabia

H․E. Dr. Margarete Schramboeck

Former Austrian Minister of Economy & Digital Affairs

Olga García

Footballer that Led Spain to their First Women’s World Cup Title

Bettina Kuperman

Global Sports Executive Leading Major Event Bids & Securing Multi-Million-Euro Deals; CEO, Saga Sports Group

Isabel Pérez Espinosa

Secretary General, Union of Sports Federations of Catalonia

Tania Braga

Former Head of Olympic Games Impact, International Olympic Committee

Majken Gilmartin

Award-Winning Women's Sports Strategist; CEO, Saga Sports Group

Mitchell Silver

Former New York City Parks Commissionerer

H.E. Margarete Schramboeck

Former Austrian Minister of Economy & Digital Affairs, Board Member & Advisor, Aramco Digital

Semra Hunter

Acclaimed Sports Broadcast Journalist

Harald Fux

Award-Winning Architect of Raiffeisen-Arena

PLAN YOUR VISIT

Join us in the vibrant city of Riyadh for ESTAAD 2025. Get ready to experience an event
that pushes the boundaries of what’s possible in sports and entertainment.