Skip to main content
estaad

EXPLORE THE VISION
BEHIND SAUDI'S
$2.7B STADIUM
BOOM AT ESTAAD

Meet the ministries, developers, architects and federations who are bringing these projects to life.

Remote video URL
Watch ESTAAD - A new era of sports and entertainment on YouTube.

WHY YOU SHOULDN'T MISS ESTAAD

Don’t miss your opportunity to explore Saudi Arabia’s most ambitious GIGA projects and connect with leading developers, ministries, and decision-makers shaping the country’s sports and entertainment markets.

Gain insights from 100+ global speakers behind the strategy, design, and delivery of the world’s largest events from World Cups and Olympics to World Expos. ESTAAD is where these projects come to life.

WHO YOU’LL GET TO MEET?

host-nations
GOVERNMENT OFFICIALS & HOST NATIONS
sports-clubs
SPORTS FEDERATIONS, CLUBS & LEAGUES
developers
DEVELOPERS & CONTRACTORS
architects
ARCHITECTS & CITY PLANNERS
investors
INVESTORS
tech-innovators
TECH INNOVATORS
olympians
FOOTBALLERS, ATHELETES & OLYMPIANS
esports
ESPORTS & GAMING COMMUNITY
logo
logo

ESTAAD CONFERENCE

Across four dynamic days, ESTAAD will host the region’s most ambitious conversations on sport, entertainment, and mega events. Dive into Strategy & Upcoming Developments , where sessions will showcase Saudi Arabia’s ongoing transformation for the World Cup 2034 , athlete resilience, and the rise of extreme sports and next-gen venues.

Explore Federations & Fan Engagement with panels on Stadiums as legacy hubs, sports governance, and the latest I tech-powered fan experiences.

Under Design & Technology , discover how host cities are master planned, how AI and IoT are shaping sports infrastructure, and what makes a venue sustainable and immersive.

Lastly, experience the booming world of eSports , from gaming and tech trends to fan and brand strategy.

     2025 SPEAKERS

Alireza Haghighi
Founding Director & Chief Executive, International Center for Genetic Disease, Harvard University
Kely Nascimento
Sports Diplomacy, Chief Impact & Legacy Officer, Hadaf Global
Mark Fenwick
Partner, Fenwick Iribarren Architects; Member, UEFA Committee
Maxwell Andrews
Board Member & Committee Chairman, American Chamber of Commerce, Saudi Arabia
H․E. Dr. Margarete Schramboeck
Former Austrian Minister of Economy & Digital Affairs
Olga García
Footballer that Led Spain to their First Women’s World Cup Title
Bettina Kuperman
Global Sports Executive Leading Major Event Bids & Securing Multi-Million-Euro Deals; CEO, Saga Sports Group
Isabel Pérez Espinosa
Secretary General, Union of Sports Federations of Catalonia
Tania Braga
Former Head of Olympic Games Impact, International Olympic Committee
Majken Gilmartin
Award-Winning Women's Sports Strategist; CEO, Saga Sports Group
Mitchell Silver
Former New York City Parks Commissionerer
H.E. Margarete Schramboeck
Former Austrian Minister of Economy & Digital Affairs, Board Member & Advisor, Aramco Digital
Semra Hunter
Acclaimed Sports Broadcast Journalist
Harald Fux
Award-Winning Architect of Raiffeisen-Arena
plan your visit

PLAN YOUR VISIT

Join us in the vibrant city of Riyadh for ESTAAD 2025. Get ready to experience an event
that pushes the boundaries of what’s possible in sports and entertainment.