SAUDI ARABIA’S FIRST
DEDICATED PLATFORM
FOR STADIUMS, MEGA-EVENTS,
& ENTERTAINMENT
Discover ESTAAD - the launchpad for legacy projects, a meeting ground for global leaders, and a live showcase of how Saudi Arabia is reshaping the landscape of sports, live entertainment and fan experiences.
THE WORLD’S LARGEST EVENTS
ARE COMING TO SAUDI ARABIA
Where Global Sports Leaders Converge
Create high-impact partnerships with KSA’s stadium and event infrastructure projects, including the FIFA World Cup 2034, Asian Winter Games 2029, and World Expo 2030.
Co-located with Cityscape Global, reaching 172,000+ attendees. Every Saudi GIGA project and major developer building new stadiums and entertainment venues is represented, providing you the opportunity to showcase your solutions directly to them.
The only show in Saudi Arabia that brings together global sports and entertainment icons for increased engagement and media attention. Last year’s football legends included Didier Drogba, Jens Lehmann, Sol Campbell and John Obi Mikel.
KEY FEATURES
Providing you the opportunity for more targeted networking experiences with decision makers from ministers, sports federations and architects through our AI-powered app.
Gain insights from 100+ speakers behind the strategy, design, and delivery of the world’s largest events, from World Cups and Olympics to World Expos.
Cutting-edge activations bringing the show floor to life – enabling you to engage with attendees through adrenaline-fuelled fan challenges and immersive XR simulations to full-scale eSports tournaments and gamified experiences.
WHO EXHIBITS
EXHIBITING & SPONSORSHIP OPPORTUNITES
Maximise visibility for your solutions on the exhibition floor, with a dedicated space designed for meaningful networking and business development.
Discover unique sponsorship and branding opportunities that ensure maximum exposure to global audiences – before, during, and after the show, with enhanced strategic media coverage.
WHO ATTENDS
Showcase your innovative projects and solutions in front of...
TESTIMONIALS FROM INDUSTRY LEADERS
“Very well curated content. I participated in quite a few events but found this particular event the most enjoyable, due to relevant topics and fantastic speakers”.
"It was an incredibly enjoyable event and a true privilege to attend. Visiting Saudi Arabia for the first time, I came with curiosity, and I was thoroughly impressed. The event's production quality, atmosphere, and overall experience were truly outstanding."
“The experience was great from start to finish, with outstanding and informative program”.
"I am very happy to be here to contribute because I think we are experiencing history, and it is very important to be part of it."
“You don't always have to be the world's best; you just have to find something that you enjoy doing. As long as you do that, you're going to do your best.”