Kely Nascimento

Kely Nascimento is an international sports business executive. She is co-founder Hadaf Global, a consultancy based in Qatar and focused on the diplomacy, delivery, impact and legacy of major sporting events in the MENA region and the Global South. She works in collaboration with governments, NGO’s, federations, brands and athletes to strengthen the diplomacy, storytelling and social impact of their projects and major sporting events. Ms Nascimento has lectured on Sports Diplomacy at institutions such as NYU, Yale and Harvard, and travels the world speaking on the power of sports to transform societies and promote the SDGs. Kely is a proud Laureus Ambassador.