Esteve Calzada

Esteve Calzada is a seasoned sports executive with over 22 years of experience. He currently serves as CEO of Al Hilal Club and was previously the Chief Commercial Officer at City Football Group and FC Barcelona. He founded the football media company Post United and served on the advisory board of OneFootball. He’s also a strategic advisor to major clubs and institutions, including FIFA, UEFA, and Leo Messi Management. Esteve is a professor, keynote speaker, and author of Show Me The Money!. He’s lectured globally and created key research in football marketing, including the “Football Transfer Review” and MBA-level academic programs.