AbdulKareem Niazi

AbdulKareem Niazi is Director of Marketing Strategy, Campaigns and PR at the Esports World Cup Foundation, shaping its global narrative. His career spans healthcare, technology, FMCG and gaming, blending creative vision with commercial strategy. Before joining the Foundation, he led the marketing transformation of Meena Health in Saudi Arabia and held regional and global brand roles at Amazon, Ferrero and Nestlé, working on household names like Alexa, Nutella, Kinder and Nescafé. Having worked across continents and cultures, AbdulKareem understands what makes brands relevant across markets. He believes great marketing doesn’t just sell, it defines brands that are lived and loved through generations.