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UNDER THE PATRONAGE OF
Patronage Logo

A NEW ERA OF 
SPORTS & ENTERTAINMENT

CO-LOCATED WITH CITYSCAPE GLOBAL
16-19 NOVEMBER 2026 
RIYADH EXHIBITION & CONVENTION CENTER (MALHAM), SAUDI ARABIA
 

Unlock Business Opportunities in 
Saudi Arabia's Ambitious Sports 
& Entertainment Market  

Saudi Arabia is rapidly becoming a global hub for sports and entertainment, hosting the world's greatest events, such as the 2027 Asian Games , Expo 2030, and FIFA World Cup 2034.

Born from the momentum of Cityscape Global, the world’s largest real estate show, ESTAAD is Saudi Arabia’s first dedicated platform uniting the full ecosystem behind stadiums and mega events.

US$ 86B
SPORTS AND ENTERTAINMENT MARKET VALUE
US$ 2.7B
STADIUM CONSTRUCTION AND EXPANSION PROGRAMME VALUE
US$ 240B
WORLD CUP 2034 INVESTMENT VALUE
US$ 94.5B
PROJECTED ECONOMIC IMPACT FROM RIYADH EXPO 2030

2025 FEATURED SPEAKERS

H.E. Bader bin Abdulrahman Alkadi
Vice Minister of Sport, Kingdom of Saudi Arabia
H.H. Prince Khalid bin Mohammed AlSaud
Chairman, Diriyah Club Sports Company
H.E. Dr. Margarete Schramböck
Former Austrian Minister of Economy & Digital Affairs
Ricardo Rio
Former Mayor, Braga
Edwin van der Sar
Legendary Manchester United Goalkeeper
Esteve Calzada
CEO, Al Hilal Club Company
Ben Harburg
First Foreign Owner of a Saudi Football Club, Al-Kholood FC; Chairman, Harburg Group
Elena Fort
VP of Institutional Affairs, FC Barcelona
Jose Semedo
CEO, Al Nassr Club Company
Fabio Capello
Legendary Manager Known as “The Championship Contractor” for Winning Titles with Milan, Roma, Juventus & Real Madrid
Giorgio Marchetti
Deputy General Secretary & Director of Football, UEFA
Sakis Batsilas
Deputy CEO, FIFA World Cup 2022
Susana Curto
CEO, Liga Portugal
Nuno Gomes
Legendary Portuguese Footballer & High Performance Specialist, FIFA
Olga García
Former FC Barcelona and Spanish National Team Player
Vítor Baía
UEFA Champions League Winner, Former Porto & Barcelona FC Legend
Rolando Martins
Chief Visitor Experience Officer, Dubai Expo City; Former COO, Expo 2020
Thomas Rudy
Chief Investment Officer, Golf Saudi
Bex Smith
Founder & CEO, Crux; Former New Zealand Captain
Ibrahim Al Sheddi
Chief of Shared Services, Saudi Esport Federation

2025 AGENDA: WHERE GAME MEETS LEGACY

Day 1: Saudi Arabia Welcomes the World
Laying the groundwork for Expo 2030 & World Cup 2034
Day 2: The Pitch, the Players & the Fans
Experiences that make venues legendary
Day 3: Design & Delivery
Stadiums & arenas built for legacy
Day 4: Esports – The Digital Arena
Gaming cities transforming how we play and watch

COMPANIES EXHIBITING AT ESTAAD

sports and entertianment tech
SPORTS & ENTERTAINMENT TECHNOLOGY PROVIDERS
sports venue and infastrcuture providers
SPORTS VENUE & INFASTRUCTURE OPERATORS
ticketing
TICKETING & HOSPITALITY SERVICES
security
SECURITY, FIRE & SAFETY SOLUTIONS
sports
SPORTS FACILITIES & EQUIPMENT
fan
FAN ENGAGEMENT & MARKETING
vip-and-premium-event
VIP & PREMIUM EVENT EXPERIENCES
sports-surfaces
SPORTS SURFACES & TURF
venue-access
VENUE ACCESSIBILITY SOLUTIONS
theme park and attraction developers
THEME PARK & ATTRACTION DEVELOPERS
sustainability
SUSTAINABILITY SOLUTIONS
sports
SPORTS MEDICINE & REHABILITATION

WHO SHOULD ATTEND

host-nations
GOVERNMENT OFFICIALS & HOST NATIONS
sports-clubs
SPORTS AND ESPORTS FEDERATIONS, CLUBS, & LEAGUES
fan-clubs
SPORTS ASSOCIATIONS & FAN CLUBS
developers
DEVELOPERS & CONTRACTORS
architects
ARCHITECTS & CITY PLANNERS
stadiums
WORLD LEADING STADIUMS
fan-engagement
TECH & FAN ENGAGEMENT INNOVATORS
sustainable
SUSTAINABILITY LEADERS
accessability
ACCESSIBILITY ADVOCATES
olympians
FOOTBALLERS, ATHELETES & OLYMPIANS
esports-and-gaming
ESPORT CLUBS & GAMING COMMUNITY
venue-owners
VENUE OWNERS & OPERATORS

TESTIMONIALS FROM INDUSTRY LEADERS

2025 PARTNERS

Sponsors & Partners List

Foundation PARTNERS

Business Destination Partner

SPORTS INTEGRITY PARTNER

ASSOCIATE SPONSOR

SPORTS PARTNERS

MEDIA PARTNERS