Skip to main content

UNDER THE PATRONAGE OF
Patronage Logo

A NEW ERA OF 
SPORTS & ENTERTAINMENT

CO-LOCATED WITH CITYSCAPE GLOBAL
17-20 NOVEMBER 2025 
RIYADH EXHIBITION & CONVENTION CENTER (MALHAM), SAUDI ARABIA
 

ESTAAD 2025 DOORS OPEN IN

Unlock Business Opportunities in 
Saudi Arabia's Ambitious Sports 
& Entertainment Market  

Saudi Arabia is rapidly becoming a global hub for sports and entertainment, hosting the world's greatest events, such as the 2027 Asian Games , Expo 2030, and FIFA World Cup 2034.

Born from the momentum of Cityscape Global, the world’s largest real estate show, ESTAAD is Saudi Arabia’s first dedicated platform uniting the full ecosystem behind stadiums and mega events.

US$ 86B
SPORTS AND ENTERTAINMENT MARKET VALUE
US$ 2.7B
STADIUM CONSTRUCTION AND EXPANSION PROGRAMME VALUE
US$ 240B
WORLD CUP 2034 INVESTMENT VALUE
US$ 94.5B
PROJECTED ECONOMIC IMPACT FROM RIYADH EXPO 2030

2025 FEATURED SPEAKERS

H․E. Dr. Margarete Schramböck
Former Austrian Minister of Economy & Digital Affairs
Elena Fort
VP of Institutional Affairs, FC Barcelona
Kely Nascimento
Executive Advisor, U․S. Soccer Federation; Continuing the Legacy of Pelé
Olga García
Led Spain Women's National Team to their First World Cup Title
Harald Fux
Award-Winning Architect of Raiffeisen-Arena
Sakis Batsilas
Deputy CEO, FIFA World Cup 2022
Alireza Haghighi
Founding Director & Chief Executive, International Center for Genetic Disease, Harvard University
Andrzej Antoszkiewicz
CEO & Managing Partner, OrdoStrategica
Bettina Kuperman
Global Sports Executive Leading Major Event Bids & Securing Multi-Million-Euro Deals; CEO, Saga Sports Group
Emanuel Macedo de Medeiros
Global CEO, Sport Integrity Global Alliance
Emma Igelström OLY
5x World Champion & 7x World Record Breaker in Swimming
Filipe Ortigão Guimarães
Strategic Consultant in Place Branding, FDI & City Promotion Strategie
Hanane Spiers
Acclaimed Host,
Isabel Pérez Espinosa
Secretary General, Union of Sports Federations of Catalonia

2025 AGENDA: WHERE GAME MEETS LEGACY

Day 1: Saudi Arabia Welcomes the World
Laying the groundwork for Expo 2030 & World Cup 2034
Day 2: The Pitch, the Players & the Fans
Experiences that make venues legendary
Day 3: Design & Delivery
Stadiums & arenas built for legacy
Day 4: Esports – The Digital Arena
Gaming cities transforming how we play and watch

COMPANIES EXHIBITING AT ESTAAD

sports and entertianment tech
SPORTS & ENTERTAINMENT TECHNOLOGY PROVIDERS
sports venue and infastrcuture providers
SPORTS VENUE & INFASTRUCTURE OPERATORS
ticketing
TICKETING & HOSPITALITY SERVICES
security
SECURITY, FIRE & SAFETY SOLUTIONS
sports
SPORTS FACILITIES & EQUIPMENT
fan
FAN ENGAGEMENT & MARKETING
vip-and-premium-event
VIP & PREMIUM EVENT EXPERIENCES
sports-surfaces
SPORTS SURFACES & TURF
venue-access
VENUE ACCESSIBILITY SOLUTIONS
theme park and attraction developers
THEME PARK & ATTRACTION DEVELOPERS
sustainability
SUSTAINABILITY SOLUTIONS
sports
SPORTS MEDICINE & REHABILITATION

WHO SHOULD ATTEND

host-nations
GOVERNMENT OFFICIALS & HOST NATIONS
sports-clubs
SPORTS AND ESPORTS FEDERATIONS, CLUBS, & LEAGUES
fan-clubs
SPORTS ASSOCIATIONS & FAN CLUBS
developers
DEVELOPERS & CONTRACTORS
architects
ARCHITECTS & CITY PLANNERS
stadiums
WORLD LEADING STADIUMS
fan-engagement
TECH & FAN ENGAGEMENT INNOVATORS
sustainable
SUSTAINABILITY LEADERS
accessability
ACCESSIBILITY ADVOCATES
olympians
FOOTBALLERS, ATHELETES & OLYMPIANS
esports-and-gaming
ESPORT CLUBS & GAMING COMMUNITY
venue-owners
VENUE OWNERS & OPERATORS

Sport Integrity Awards

ESTAAD, in partnership with the Sport Integrity Global Alliance (SIGA), proudly presents the inaugural Sport Integrity Awards, the first in the region, taking place live on the ESTAAD Stage on 18 November 2025.

The Awards will honour and recognise individuals and organisations that demonstrate integrity, leadership, and innovation, driving cultural change while uniting efforts to elevate the sports ecosystem.

Sports Organisation of the Year

Sponsor of the Year

Media of the Year

Sport Integrity Leader of the Year

Sports Event of the Year

Integrity Champion of the Year

Marketing Campaign of the Year

Leader in Sustainability & Innovation

Lifetime Achievement Award

TOP 2024 MOMENTS

icons
Meet and Greet with Global Icons

Didier Drogba and Anthony Joshua OBE thrilled fans with photos, Q&A sessions, and once-in-a-lifetime memories. What’s next? Stay tuned.

content
Dynamic Content, Powerful Insights

30+ hours of content featuring 90+ speakers, from the Ministry of Sport to FIFA and the Saudi Olympic and Paralympic Committee.

players
Power Players Redefined the Game

Star athletes, giga project leaders and the architects of tomorrow’s stadiums shared a vision for transforming sports into unforgettable experiences.

TESTIMONIALS FROM INDUSTRY LEADERS

2025 PARTNERS

Sponsors & Partners List

Foundation PARTNERS

Business Destination Partner

SPORTS INTEGRITY PARTNER

ASSOCIATE SPONSOR

SPORTS PARTNERS

MEDIA PARTNERS